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Monday, 24 August 2015

Pounds for pounds: Who wins?


D’banj and P-Square are heavyweights in the African music landscape.D’banj has morphed into an entrepreneur aside from his passion for music, while the group P-Square have created an irresistible showbiz brand for themselves. Between D’banj and P-Square, who is the king?
D’banj
D’banj
Dbanj: What is the koko?
The 35 years old entertainer with multiple nicknames-Kokomaster, Eja Nla, and Kiniun Fun Fun is a bubbly artiste who continues to gain the attention he loves. Though he has not been able to release hit songs in recent times, he has made up for it with his other ventures.
With three studio albums and 2 compilation albums to his credit, Dbanj has striven to maintain his status in the minds of his fans. His first endorsement was in the year 2005 with an energy drink called Power Fist. In 2008, he signed a bigger deal with Nigerian telecoms giant, Globacom estimated to be worth over N70m.
Psquare2The deals didn’t stop there. In December 2012, D’banj signed a ground breaking mega deal with Sony Music. May 2013, D’banj was named the Bank of Industry (BOI) Ambassador. November 2013, D’banj signed a multi-million Naira deal with Globacom for the 2nd time. Last year, D’banj was named the official African Ambassador for ‘Beats by Dre’ headphones. This year, he became Ciroc brand ambassador. He has won 29 awards and nominated for 58.
Social media influence
He has 333,000 followers on Instagram as at the time of this report. He has 1.24m followers on Twitter as at the time of this report. His Feeling the nigga video featuring Akon has 797, 825 views on YouTube
P-Square: The wonder twins
Psquare1Africa’s leading twins in music, Peter and Paul Okoye popularly known as P-square are titans when it comes to the world of entertainment.
The 33 years old twins have five albums to their credit and have clinched 17 awards in 18 nominations in total. Their hit songs, Personally, No one like you and Collabo still rule the airways across Africa.
Social media influence
The pop stars are one of the most influential entertainers on social media. Peter has 514,000 followers on Instagram, while Paul has 421,000 followers on Twitter.
Collabo their hit song featuring Don Jazzy currently has 9m views on YouTube (As at the time of this report). As a group-Square are brand ambassadors for Globacom, while Peter as an individual, is a brand Ambassador for Olympics milk

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